| PRESS RELEASE by
THE OFFICE of
Urgent Call for International Business Support for Yugoslavia
 HRH Crown Prince Alexander initiates new ‘Business Opportunity Initiative’ to focus on humanitarian assistance and enterprise training In a new move to enlist the support of the international community and international business, Prince Alexander today (Monday 6 November) has initiated a scheme calling on business to assist humanitarian relief and training and enterprise assistance for young people in Yugoslavia. Information on the initiative can be downloaded from the world-wide web from today at: http://www.pwblf.org/csr/csrwebassist.nsf/content/f1c2b3b4a5.html The unique programme called 'Business Opportunity Initiative for Yugoslavia’ ("Nova Biznis Inicijativa") resulted out of mutual concern for the wellbeing of all citizens regardless of ethnic origin, nationality and religion, by HRH Crown Prince Alexander of Yugoslavia with the co-operation of HRH The Prince of Wales. Drawing on the technical assistance and international experience from the UK based organisation 'The Prince of Wales Business Leaders Forum’. The Forum has designed a programme drawing on its extensive experience of work across Central and Eastern Europe through which businesses engaged in trade, investment and reconstruction contracts should consider how they can contribute practically to meet both humanitarian and employment needs. The initiative is proposed "out of mutual concern for the wellbeing of all citizens regardless of ethnic origin, nationality and religion”. The initiative states that “as Yugoslavia returns to peace and stability under democratic Government and United Nations membership, the international community, including international business, shares with the people and new leaders of Yugoslavia a concern and interest for action to promote humanitarian relief and sustainable economic and social development.” The initiative sets forward a four point action plan including calling on business to meet the principles laid down in the UN Universal Declaration of Human Rights and expressed in the UN ‘Global Compact’ for business. HRH Crown Prince Alexander said “When I spoke with HRH The Prince of Wales following my recent trip in my country where there are immense shortages, I asked if he could share with us the valuable experience gained over almost a decade in working with business to assist social and economic development in Central Europe and around the world. I am very grateful to The Prince of Wales Business Leaders Forum who has produced a plan drawing on their practical experience of working with international business as well as the international agencies such as the UN and the World Bank in cross-sector partnerships for development”. Commenting on the co-operation with The Prince of Wales Business Leaders
Forum, Forum Chief Executive, Robert Davies, said "we are pleased to share
our know how in the part that business can play in future weeks in assisting
Yugoslavia. These ideas are already part of standard practice by
business in many parts of the world; our starting point was to say ‘why
can’t this be the case also in Yugoslavia’ where need is so desperate and
business will need to demonstrate credibility as good corporate citizens".
For Contact only: The Office of HRH Crown Prince Alexander of Yugoslavia
For further information: The Prince of Wales Business Leaders Forum
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