The “24 Hours of Elegance” event was officially opened  tonight at the White Palace, under the auspices of TRH Crown Prince Alexander and Crown Princess Katherine. In the presence of HRH Prince Peter and Mrs Alison Andrews. Belgrade was for the FIFTH time the host of the event  “24 Hours of Elegance– Concours d’Elegance & Salon of Excellence”. The three days spectacle devoted to automobile culture, refinement and quality, will take place from 11 September to 13 September. Special guest of the evening was HRH Prince Emanuele Filiberto of Savoy, the grandson of HM King Umberto II of Italy.

The guests were welcomed by HRH Crown Prince Alexander, Mr. Alex Robertson, international brand ambassador of CHIVAS, Mr. Vincent Stedman, representative of ZENIT watches that this year celebrate 150 years of El Primero mechanism and the organizer of the event Aleksandar Djordjevic.

In his speech HRH Crown Prince Alexander said: “Twenty-four Hours of Elegance” is becoming a traditional event which is organized in the Royal Compound in Dedinje, and I am very proud of that fact. This is not only a promotion of the famous international brands that are present here tonight, but also a promotion of Belgrade and Serbia. I hope that this event will bring many new opportunities for our and international companies. We wish allour dear guests to have great impressions from this event of elegance and business, to come back again and continue cooperation with our business people in the future”.

This exclusive event has been organized under the auspices of Their Royal Highnesses Crown Prince Alexander and Crown Princess Katherine in cooperation with Grand Casino Belgrade and the Serbian Association of historic vehicles, a member of FIVA, with great support of Museum of Cars and in cooperation with the Tourist Organization of Belgrade (TOB).

24 Hours of Elegance reviewed the top brands that are marked by the ultimate quality and mastery in details, and presented an unforgettable experience to the guests, giving them an opportunity to share their passion in classical cars, elegance, style and refinement.

The unique exhibition of LIVERANO & LIVERANO Florentine master – tailors exhibition of historic suits, and STEFANO BEMER, master shoemakers of Florence with support of G.H. MUMM Champagne was officially opened at the event.

Mr Alex Robertson, CHIVAS International Brand Ambassador hosted a VIP CHIVAS Whiskey tasting, while guests had an opportunity to enjoy the exhibition of the most prestigious Jaguar models, marking the 80th anniversary of this premiere car brand.

The special guest for the evening was HRH Prince Emanuele Filiberto of Savoy, the grandson of HM King Umberto II of Italy, who presented his latest project an ultimate luxury cashmere t-shirt collection.

The jubilee fifth edition of the event was focused on the extraordinary ZENITH watch manufacturer who is celebrating the 150th anniversary of El Primero mechanism which has changed the watch industry. During the evening, at the CHIVAS cocktail, the guests enjoyed in the superb colors and shapes of extraordinary jewelry of Pasquale Bruni, and elegance of couture of evening and wedding dresses by Lebanese designer Abed Mahfouz and exceptional bottier collection of DUCCIO VENTURI. The presentation of “Antica Barbieria Colla“, a century old barber shop and laboratory from Milan, with long tradition of catering to real gentlemen was a feast for real hedonists.

A humanitarian auction was organized during the evening at the Royal Palace, with Pasquale Bruni jewelry, and the funds were raised for HRH Crown Princess Katherine Humanitarian Foundation.

“I colori di Antonio“, a documentary film by Gianluca Migliarotti, world famous director and a guest of “24 Hours of Elegance” was shown in the Cinema Room at the Royal Palace, and special attention during evening was paid to the 300th anniversary of Martell Cognac with Mr Christophe Pienkowski, an International Brand Ambassador who revealed some secrets of this top Brand.

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